Friday , 31 October 2014
Burgh Ticker
Home » Business » Coming Soon: French Macarons to Squirrel Hill

Coming Soon: French Macarons to Squirrel Hill

French macaroon bakery on Forbes Avenue in Sq. Hill, Pittsburgh

Something new is coming to Squirrel Hill. Anyone who’s been on Forbes Avenue lately already knows this. It’s hard not to notice the particle board storefront with a big picture of what looks like neon colored whoopie pies. What you probably didn’t know is that they are called macaroons.

Usually, when people in Pittsburgh hear the word “macaroon,” they think of a shredded coconut cookie which may or may not be covered in chocolate. In France, le macaron is an almond flour pastry with a flavored, meringue-like filling.

Relax, yinz won’t have to cross a bridge for this French delight. It appears that the folks behind Paris 66 are sending their master pâtissier over to do the baking. This means we can expect a high level of quality and authenticity. The side of the building has a “sold” sign on it, so we’re certain they mean business.

A posted sign reads:

Masterpiece Theater – Paris 66 Master Pastry Chef David Piquard did us the honor of making raspberry macarons right before our eyes. Macarons (yes, that’s the French spelling!) are oh-so trendy, and Pittsburgh is now home to a top-notch version of the desert. We watched as he whipped up the meringue and almond flour-based cookies with the utmost delicacy, measuring each ingredient precisely with a food scale in his “laboratory.” (These macarons do not include coconut) He even shared a few secrets of the trade, but our lips are sealed. The cookie has been a standard desert in France since the 1800s and we think Picard’s version of the now-trendy treat is outstanding. It’s another example of how Pittsburgh’s palate is growing and welcoming of the new culinary treats. We recommend ordering the following flavors: rose, praline, almond, white-chocolate basil, lemon, orange carrot… oh, you get the picture! Paris 66, 6018 Penn Circle South, East End. 412.404.8166, paris66bistro.com.

Pastry Chef David Piquard, Paris 66 French Bakery in Squirrel Hill, Pittsburgh

Macaroons coming to Squirrel Hill, Pittsburgh

What is a macaroon, er macaron?

“A macaron (French spelling) or macaroon (English spelling) is a sweet confectionery. Its name is derived from an Italian word “maccarone” or “maccherone”. This word is itself derived from ammaccare, meaning crush or beat, used here in reference to the almond paste which is the principal ingredient. It is meringue-based: made from a mixture of egg whites, almond flour, and both granulated and confectionery sugar.

The confectionery is characterized by its smooth, domed top, ruffled circumference (referred to as the “foot”), and flat base. Connoisseurs prize a delicate, egg shell-like crust that yields to a moist and airy interior. The macaron is commonly filled with a buttercream or jam filling sandwiched between two macaron cookies. Macarons can be found in a wide variety of flavors that range from the traditional (raspberry, chocolate) to the exotic (truffle, matcha tea). Since the English word macaroon can also refer to the Coconut macaroon, many have adopted the French spelling of macaron to distinguish the two items in the English language. However, this has caused confusion over the correct spelling of the cookie.” -wikipedia

About BPGH Staff

Blogging in Pittsburgh is a thankless job, but somebody's gotta do it. The Burgh's most copied site. Doing our best to give you what you want and deserve… an unboring Pittsburgh.
  • a

    *macarons

    • http://boringpittsburgh.com/ Boring Pittsburgh

      Did you actually read the article? “In France, le macaron is an…”

  • BJ

    So this is a Paris66 bakery?

  • http://boringpittsburgh.com/ Boring Pittsburgh

    Update: We received confirmation from Lori, Frederic and David that this post is accurate and that Paris 66 is definitely behind the new bakery. They hope to open in May if all goes as planned. However, with new construction projects like this, unexpected delays are typical so we wouldn’t be too surprised if the doors open closer to early summer.

  • Starving Sue

    Seriously? It’s 2013 and we are finally getting 1 other macron place? This is literally the slowest place ever. We are finally getting frozen yogurt places 8 years after Pink Berry opens. Come on all these empty storefronts downtown and yet no entrepreneurs in sight? I’m hungry!

    • http://boringpittsburgh.com/ Boring Pittsburgh

      Agree! What are some other cool ideas you would recommend for the Burgh?

      • http://andreafineman.com/ Andrea

        Brazilian food that’s not $40 per person at Green Forest restaurant

        More latin food in general

        A dim sum restaurant that serves more than 8 dishes

        A fancy salad restaurant for hot moms

        Another grocery chain besides Giant Eagle, so we can buy stuff that isn’t super overpriced!

      • Jessica Davies

        Eastern European, and English (Piper’s chip shop is a start!)

    • http://twitter.com/MarkAndersonCRE Mark Anderson

      There are a ton of cool places to go, it just takes a little experimenting. There aren’t many empty storefronts in downtown either – at least where anybody would want to be. I think/hope we are on the verge of an explosion in cool places.

  • Neal Stidham

    Note that the author of the pasted article spends time talking about “macaron vs. macaroon” in an attempt to look informed, but spells meringue as “merrange”.

    • http://boringpittsburgh.com/ Boring Pittsburgh

      Not sure how in the world that happened. But it’s awesome to have internet grammar patrol like you to keep everyone in check. Thanks and keep up the good work!

    • Brandon

      Note that the author of this comment browses the web looking for opportunities to look informed, but adds no value to the discussion because he’s a total jagoff without a life.

  • Laura Duque

    is it here yet?

  • chadw

    It is now open as of October 1st

    • http://boringpittsburgh.com/ Boring Pittsburgh

      Thanks for the heads up, chadw. Have you been there yet? How is it?

  • chadw

    I ran into the owner yesterday. I’m going to go over this weekend.