The U.S. Steel Tower (aka the Steel Building) is a major part of Pittsburgh’s identity. It has been the tallest skyscraper in the Burgh’s skyline since 1970.
On June 2nd, President Obama was at Carnegie Mellon University for an important address on the economy. During his speech, the President mentioned Pittsburgh’s beloved Steel Building, and the four letters that have been polluting everyone’s view of downtown since early 2008.
Who would’ve thought that the University of Pittsburgh Medical Center’s logo would one day adorn the U.S. Steel Tower?
This speech was heard all over the world, and it was free advertising for UPMC. Every time someone on Mount Washington takes a picture of our beautiful city, the photo serves as free advertising for UPMC as well. It got us thinking about the situation and that boring sign.
- UPMC does not own the Steel Building
- It is not called the UPMC Building or UPMC Tower
- It is the 35th tallest building in America
- The building is 64 stories tall
- U.S. Steel is the largest tenant in the building
- UPMC, a nonprofit company, paid $750,000 for the sign
- The UPMC letters are on all three sides of the building
- Each letter is about 20 feet tall
- The Pittsburgh Planning Commission actually rejected the sign once
- Two weeks later, the vote was passed, granting permission to erect the sign
- UPMC top executives have offices in the “penthouse” of the building
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Ok, now what?
It’s no secret that Pittsburghers hate that damn sign, but we feel like there’s nothing we can do about it, so we just try our best to ignore it. Well, there is something we can do about it!
Boring Pittsburgh is putting together a photo gallery of the Steel Building the way it’s supposed to be. Send us your pictures from before the letters were installed, and newer pics with the logo edited out ! We’ll post them for you here in the “No UPMC on the Steel Building Museum”.