The U.S. Steel Tower (aka the Steel Building) is a major part of Pittsburgh’s identity. It has been the tallest skyscraper in the Burgh’s skyline since 1970.
On June 2nd, President Obama was at Carnegie Mellon University for an important address on the economy. During his speech, the President mentioned Pittsburgh’s beloved Steel Building, and the four letters that have been polluting everyone’s view of downtown since early 2008.
Who would’ve thought that the University of Pittsburgh Medical Center’s logo would one day adorn the U.S. Steel Tower?
This speech was heard all over the world, and it was free advertising for UPMC. Every time someone on Mount Washington takes a picture of our beautiful city, the photo serves as free advertising for UPMC as well. It got us thinking about the situation and that boring sign.
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