Please note that quote marks indicate parts of a sentence repeating something someone else said. In their secondary function, their use is ironic, indicating the item in marks is somehow, perhaps, an imposter. For example, ‘You gonna get the “Seasoned Beef” on your taco?’
At no time, ever, Pittsburgh, should they be used for emphasis. Yes, Pittsburgh, really. Not ever. You’re just wrong on this one.
(That said, Neid’s Hotel has a way bitchin’ fish sandwich. Yinz should bike dahn and get one. Even on days that aren’t Friday.)